The business model at this time was geared towards exports where demand was high. Edinvale exported to some 13 countries on 3 continents. We also won some 10 major championships with our cattle including the champion and reserve champion at The Royal Highland Show in Edinburgh.
Beef Shorthorns were soon introduced to the growing business utilising the cattle not suitable for pedigree breeding and in the mid 80’s Macbeth’s Butchers in Forres was bought to directly market the beef from the farm.
Disease control and animal health are vital to any livestock enterprise but especially to pedigreed breeders and so despite a clean herd, BSE elsewhere in Britain closed our export business and left us looking for alternatives. Macbeth’s, our family owned butchers, started taking our surplus cattle and we introduced the world renowned Aberdeen Angus breed as a terminal sire for our cows to ensure the highest quality beef going through Macbeth’s.
These three breeds are still used in this way at Macbeth’s as our primary quality control. Today our breeding cattle are still very important to us and we breed all our own herd replacements.
In 2017 a rotational grazing system was introduced to the farm and a key emphasis has been placed on measuring carbon emissions with the aim to eliminate carbon emissions for the beef you buy. Whilst the farm maintains some Aberdeen Angus cattle, the emphasis is being placed on Highland and Shorthorn breeds as we believe that this produces an unrivalled eating experience.
We hope that the control over our cattle from their conception to their sale from Macbeth’s gives our customers an assurance as to their provenance and rearing that is unrivalled.
The cattle are all treated in the same way, their ultimate destination making no difference; thus they are not forced with high grain diets nor given any dietary stimulants or feed additives. All our cattle are grass and forage fed and the beef that we produce is Pasture for Life Certified.
As all our cattle are born on the farm we know and understand them very well and a health plan has been developed over many years. It never involves the use of antibiotics but rather balances mineral and vitamin requirements with a good programme for dealing with grassland parasites such as worms. This keeps our animals in the peak of health and our vet reviews the situation annually.
Moray is a healthy county famed for its production of high quality cattle. They live overlooking the Moray Firth and the Cairngorm mountains; they are sheltered from the worst of the winter storms but are from hardy breeds that take a little bad weather in their stride.
This approach requires attention and care. Grazing decisions are made regularly, balancing the needs of the cattle, the grass and the wider environment. It is not about maximising output at any cost, but about finding the right level of production within a healthy system.
For us, grazing for the environment is not a separate goal. It is simply good farming. By working with the land rather than against it, we aim to produce food in a way that is responsible, resilient and, ultimately, better tasting.


